Revisando un poco mas el Morgan Stanley Brands, no es que estén centrados en empresas de consumo, en su información aparece lo siguiente:
To seek an attractive long-term rate of return,
measured in US dollars, through investment
principally in equity securities of companies
in the world’s developed countries,
by investing in a concentrated portfolio
of companies whose success the Company
believes depends on intangible assets
(for example, but not limited to, brand names,
copyrights or methods of distribution)
underpinning a strong business franchise.
Es decir que no están centrados en consumo sino en compañias con un moat importante.