Sobre VVUS
¿Cómo se va a vender si hay que hacer una orden de pedido por correo!
Vivus ($VVUS) and its diet pill Qsymia are the case study. The company won FDA approval for the drug last July, and Vivus commenced its launch in September. No one expected doctors to jump in with both feet, but sales failed to accelerate much, partly because of reimbursement problems and out-of-pocket costs for patients, partly because it's sold only via mail order under a risk-management plan. Some blame Vivus' stubborn refusal to sign up a Big Pharma marketing partner, too.
In fact, sales haven't accelerated much at all. For the fourth quarter of last year, Qsymia brought in only $2 million. That was $1 million less than analysts had expected, and they weren't expecting a whole lot, comparatively speaking. As The Street points out, analysts last fall figured on $24 million in Q4 sales. So, the $3 million expectation was already a far cry from initial hopes. What's worse, Vivus laid out plenty of cash to generate that paltry $2 million.
«Después de nada, o después de todo/ supe que todo no era más que nada.»